Promotion material
December 20th 2017 was when Columbia Pictures released Jumanji: Welcome to the Jungle
Media and Publicity:
The movie was projected on Starz and HBO to catch attention of adults and children that watch movies on those channels. The movie distributors then began to make and publish posters of the film to catch the audience's attention in a non media way.
When the movie released many Short clips of the movie they were aired on Disney XD and Nickelodeon to get kids attention to watch the movie because it was a comedy and it also had the Dwayne Johnson "The Rock" in it and children are familiar with him because he has hosted many game shows on those channels.
Columbia Pictures worked together with Sony Pictures to get the name "Jumanji Welcome to the Jungle" out there. Sony Pictures posted many things on there web page about the film including actors, directors and even a movie trailer to really catch peoples attention. At the time of the movie coming out Sony came out with a new television and when advertising the television they also advertised Jumanji to get the audience to watch the film so that it has a bigger audience and more is funded.
No comments:
Post a Comment